The app earlier this year announced the ability to control your algorithm to give users the experience of creating their unique feeds. Instagram is now offering more ways to give users a level of control over recommendations showcased in their feeds. 

 

• While many users are still gaining access to this feature, Adam Mosseri, has mentioned he wants the app to feel more present and useful for users. This gives us the opportunity to be selective with what we view on the daily. We encourage users to make the most of it and look into forming your news feeds into current affairs and educational content to better your social media usage. 

​

• Source: Metricool / Instagram Official Guidelines (May 2026)

Meta has expanded its strict original content algorithm—which previously only applied to Reels—to include static photos and carousels. Accounts that primarily scrape, aggregate, or repost other users' images will be heavily penalised and stripped of organic algorithmic recommendations across the app.

 

• Many PNG small businesses and local aggregators rely on downloading and reposting viral images or overseas content to maintain their grids. Under these rules, local brands must pivot to authentic, self-generated photography and localised user-generated content (UGC) to sustain organic reach.

​

• Source: Metricool / Instagram Official Guidelines (May 2026)

Instagram has officially launched a global rollout of the "Your Algorithm" feature. Users can now manually add or remove topics of interest (e.g., "Digital Marketing," "PNG Tourism") to clear out their feed and "reset" their recommendations.

 

• Why it matters for PNG Clients: Your content must be clearly categorized. If you are a cafe, ensure your visuals and captions are "search-friendly" so you land in the right interest buckets.

​

• Source: SocialBee: April 2026 Instagram Features

The Update: In a direct move to compete with YouTube, Instagram has extended the maximum length of Reels to 20 minutes. They’ve also added a "Teleprompter" tool and "AI Style" font editing to the app.

 

• Why it matters for PNG Clients: This is a game-changer for long-form educational content, mini-documentaries, or "Behind the Scenes" factory tours that previously had to be cut short.

   

• Source: Disrupt Marketing: Instagram 2026 App Redesign

The Update: As of early 2026, "Sends" (DM shares) have surpassed "Likes" as the most important ranking signal. The algorithm now prioritizes content that starts a private conversation.

 

• Why it matters for PNG Clients: Stop asking for likes. Start creating "shareable" content—like a checklist or a relatable meme—that people want to send to their friends.

​

• Source: DMX Marketing: Mastering the 2026 Algorithm